Craig Hanna, eConsultancy’s EVP of North America, is bringing eConsultancy back to the DMA Annual Conference for the second year – their session last year was so popular that we invited him back. In this video, Craig talks about where he thinks marketing is going, and, with the research that eConsultancy do, he’s well worth listening to. We’re very excited to have eConsultancy back at DMA2012 as Strategic Partners for all the insights and research they cover in digital marketing.
Craig will be hosting a panel of brands to discuss what customers are looking for from their mobile commerce sites on Monday, October 15.
Remember, Friday June 29 is the last day to get the best price on registration for DMA2012 – Early Bird closes tomorrow, so register now!
Here is Gary Schwartz’s full interview with Paul McDonnough following his live FlashCon on 6th Avenue a few moments before. If you look closely at the video of the outdoor FlashCon you can see a heat haze… it was SO hot! Gary did a great job though and has tons of interesting things to say about mobile and commerce. If you want even more you can check him out at DMA2012 – with a special offer of $500 off registration using the special FlashCon code: AN703.
You can also find out more in Gary’s book, The Impulse Economy – and he is publishing a new book, Fast Shopper, Slow Store in August too!
Gary Schwartz, author of The Impulse Economy, braved the 100-degree New York weather to speak about the origins and future of impulse purchases and how mobile feeds into it. The crowd – who found out about the FlashCon through Twitter and Facebook – were entertained and educated by tales of dating, gumball machines, and George Costanza! But don’t take my word for it, see for yourself in this sneak peak of Gary’s FlashCon! The full versions of both this FlashCon and Gary’s interview back at DMA HQ with the DMA’s own Paul McDonnough are now available on our YouTube channel and are well worth watching if this clip has piqued your interest.
Gary is a fantastic speaker and will be joining us in Las Vegas for a full session in October – and you should too! We at the DMA2012 Blog have managed to get a very special offer of $500 off the Full Conference and Exhibition package (and above). And when you add in the special DMA2012 Hotel rate, it’s never been an easier decision! Use keycode AN703 before July 5 to get $500 off. And sign up here for the final FlashCon of the Summer on July 18.
The DMA Innovation Awards recognize amazing achievements in the field of marketing technology. So, if you or your company are doing something game-changing and forward-thinking in marketing, enter the Innovation Awards to get the rewards your hard work deserves! Here, Paul McDonnough speaks about the Awards program, so check out what he has to say then click on this link and read about the awards. Better still, click on THIS link and enter right away!
If your appetite has been whetted by the FlashCon clip below, you’re in luck! Not only has the full, unedited version of the LIVE FlashCon event been posted, but we also have the post-FlashCon interview available. For those that missed out, Scott Stratten, author of Unmarketing and the soon-to-be-published The Book of Business Awesome, came to DMA HQ yesterday to talk about his books, marketing, and data. He was joined by SAS Solutions Architect, Suneel Grover, and – leading the discussion – our very own Paul McDonnough, the DMA2012 Show Director. Both videos are fascinating, insightful, and highly engaging! There are great examples of who is doing social media well, and how they are doing it, so take some time and check them both out. And don’t forget – Register for DMA2012 before June 19 after watching this FlashCon and you can get $500 off registration using keycode: AN702!
Put June 20 in your calendars too, Gary Schwartz, author of The Impulse Economy, will be here for FlashCon II – and hopefully the rain will hold off for that one! Register here for free
DMA2012’s FlashCon series got off to a great start! Undeterred by the teeming rain, Unmarketing Author, Scott Stratten, and SAS Solutions Architect, Suneel Grover, brought the FlashCon mob inside to the dry and spoke about Unmarketing, Business Awesome, and data. In a hugely engaging discussion, the two thought leaders led us through some great examples of companies that are doing it right, and those that are not doing it quite so right. Here is a peak at the dynamic duo in action – check out the unedited videos for the full experience. You can see more from Scott and Suneel at DMA2012! And that’s not all… Register for DMA2012 before June 19 after watching this FlashCon and you can get $500 off registration using keycode: AN702! Act fast!!!
DMA2012 is just 4 months away! Which is just about the right time to start worrying about the soundtrack to the event. So while you’re browsing the website, looking at everything we have to offer, stick on our playlist of songs about Vegas, things to do in Vegas, and spot the cunning marketing track s we threw in there too! But don’t just listen, send us your comments with your suggestions and we’ll add them to the list. Seriously, people, it’s 6 days in Vegas, we are going to need a LOT of music!