Gary Schwartz, author of The Impulse Economy, braved the 100-degree New York weather to speak about the origins and future of impulse purchases and how mobile feeds into it. The crowd – who found out about the FlashCon through Twitter and Facebook – were entertained and educated by tales of dating, gumball machines, and George Costanza! But don’t take my word for it, see for yourself in this sneak peak of Gary’s FlashCon! The full versions of both this FlashCon and Gary’s interview back at DMA HQ with the DMA’s own Paul McDonnough are now available on our YouTube channel and are well worth watching if this clip has piqued your interest.
Gary is a fantastic speaker and will be joining us in Las Vegas for a full session in October – and you should too! We at the DMA2012 Blog have managed to get a very special offer of $500 off the Full Conference and Exhibition package (and above). And when you add in the special DMA2012 Hotel rate, it’s never been an easier decision! Use keycode AN703 before July 5 to get $500 off. And sign up here for the final FlashCon of the Summer on July 18.