DMA2012 Thought Leader, Bryan Pearson, on the Importance of Loyalty

Bryan Pearson, author of The Loyalty Leap, visited DMA HQ to talk to us about how to make customer loyalty transformative and something that goes beyond a slogan. He has some fascinating things to say about privacy too, he reveals that many people would share even more information, if they received value from it. Privacy remains something that companies must work to get right, but when done the right way, there is tremendous value for both business and consumers. Bryan has loads more where that came from too – and you can hear more at DMA2012 at his Thought Leadership session on Tuesday, October 16.

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