Email Hygiene Consequences by DMA2012 Email Expert!

ClickZ.com, the website for expert advice on all things marketing, recently ran a Q&A article featuring DMA2012’s very own Craig Swerdloff. Craig, founder & CEO of LeadSpend, a company dedicated to improving email marketing performance, opens our eyes to the consequences of poor email hygiene—  and why it’s so important for marketers to have a smooth operating email database. Click here to learn more about LeadSpend’s email validation solution and the three things your company needs to know to improve message deliverability. Be sure to check out LeadSpend’s official blog, http://leadspend.com/blog, for other email-related tips and tricks. Still feel like you haven’t mastered the world of email lists and databases? No problem! Join Craig at DMA2012, where he will speak about how to do just that!

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