SAS’s Suneel Grover Brings Analytics Alive!


We stopped by the SAS office to chat with DMA2012 speaker Suneel Grover, and learned all about meaningful attribution—how close we are to attaining it, which brands have got it down, and the difficulties every marketer faces on the analytics and attribution front. Like what Suneel has to say? Join him at DMA2012, where he will lead our Real-Time Analytics & Attribution Pre-Conference workshop that begins on Saturday, October 13!

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