Think email is becoming an obsolete channel in today’s social media-crazed world? Founder and CEO of LeadSpend, Craig Swerdloff, would tell you to (seriously) think again. In this video snippet, Craig talks about the growing importance of effective email communication and how the success of social media really does depend on it. Which companies have the most impressive email marketing campaigns? Craig says LinkedIn and Yelp are on the ball. Watch the clip to learn more, and join Craig at DMA2012, where he is a part of the Email Marketing Post-Conference Certification Program team on Thursday, 10/18!