Target Marketing Magazine sat down with EVP of Client Services at KBM Group – and DMA2012 speaker – Tom Young, to address what really matters when it comes to big data and effective marketing campaigns. So, what are some of your most powerful tools when it comes to creating a winning marketing platform? Sending personalized, relevant messages and truly understanding a consumer’s perception of your brand can make all the difference. And as for descriptive data, don’t disregard it! The more you know about your consumer, from general demographics to whether or not they own a dog, the stronger your marketing campaign will be. Read on HERE and join Tom at DMA2012, where he’ll discuss Integrated Data Management as a Customer Engagement Engine on Tuesday, 10/16!