365-Day Resource for Customer-Centric Marketers Courtesy of Ernan Roman

Ernan Roman, President of Ernan Roman Direct Marketing, is no stranger to the DMA Annual Conference and Exhibition—last year he was inducted into the DMA Hall of Fame and this year we’ve got him back as a DMA2012 speaker! We recently came across one of his wildly popular blog posts, where he uses his expertise in voice of customer research to talk about Search Engine Marketing – and the four best practices marketers need to know when it comes to effective search marketing. Ernan’s blog is a great resource for marketers who place the customer at the center of their world, so check it out here, then join Ernan at DMA2012 during our Pre-Conference workshops, Thought Leadership Series modules, and Town Square discussions, where he’s sure to cover a topic of interest and relevance to you!


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