If you’re ready to take a deep dive into one of today’s most lucrative markets, it’s time to meet DMA2012 speaker Kurt Medina. As President of Medina Associates, Kurt’s already mastered the art and science of marketing to a mature audience—now let him help you do the same. The 50+ marketplace—which includes pre-retirees, active retirees, and seniors—comprises nearly 44% of the adult population, but nearly 75% of disposable income. So if you’ve got a product or service that needs to be purchased, you best understand the needs and wants of the 50 plusers! Hear all this and more in this video snippet with Kurt, and don’t miss his 10/16 session 50+ Marketplace Rules That Work for Marketers Today. All attendees will receive a complimentary copy of his new book, 77 Truths About Marketing To The 50+ Consumer.