Getting from A to… B-to-B

Scott Armstrong, General Manager at BrainRider, knows B-to-B like the back of his hand. So who better to offer up some expert advice on all things B-to- B? In this video, Scott tells us why it’s now THE most exciting part of marketing and what makes it so different than B-to-C. Which conditions allow for the most effective B-to-B marketing? You know the drill- watch the video to find out! And don’t forget to join us for our Ask-the- Experts Roundtables on 10/15, where DMA2012 speaker Nolin Lechasseur, Managing Partner at BrainRider, will clue us in on how to create findable, relevant and valuable B-to-B content. And don’t forget to bring along your B-to-B content example—you’ll get it reviewed live by a true B-to-B expert!

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