We had a set of burning questions for DMA2012 speaker and CEO of Technology Leaders Andrew Edwards, and we were lucky enough to get some answers. In this video, Andrew talks with us about his upcoming session at DMA2012- 5 Essential Practices for the Data-Driven Organization– and opens our eyes to some of the most common mistakes data-driven marketers are currently making. He even covers social media, noting that we’ve become so distracted by those two words, we’ve forgotten that “social” is simply a way to drive people to conversion points. Some great tips from another one of DMA2012’s great speakers. Watch the video for more, and join Andrew on 10/15 for what’s sure to be a hit of a session!