How often do marketers really consider the power of emotional data? In our fast-paced, mobile-centric, data-driven world, not nearly enough! Here, DMA2012 speakers Slavi Samardzija, EVP and Chief Analytics Officer at KBM Group, and Nick Moore, Chief Creative Officer at Wunderman, note that our buying behaviors are first and foremost driven by our emotions- making the collection of accurate emotional data so paramount these days. Learn all you need to know about The New World of Emotional Data at DMA2012, when Nick and Slavi join us for some Weekend Master Class excitement on Sunday, October 14!
You can also hear Slavi speak about the powerful combination of creativity and data on Saturday, October 13, during the SAP’s Excellence in Integrated Marketing: Converting Online Traffic to Leads session, as part of our Pre-Conference Strategic Summit line-up. But you’ll have to register beforehand, our Pre-Conference Strategic Summit is open to VPs and above, and is a hot commodity – with seats filling up quickly, so you don’t want to miss out!