So, How do you Measure Up?!

Chuck McLeester is Senior Vice President, Panning, Metrics and Analytics at Roska Healthcare Advertising, a returning speaker at DMA2012, and, if his title hasn’t given it away already, an expert when it comes to measurement! Here, he offers us a sneak peak into his upcoming session at DMA2012, The New Metrics: 4 Tools for the Post-Response Rate World on 10/17- be sure to check it out! Chuck says it’s the connections and content that keep him coming back to our conference each year- and he’s not alone. Ask any of our returning speakers or attendees why they continue to join us, and you’re sure to hear something of the like. So whether you’ve attended our conferences before, or you’re thinking of coming out for the first time, why not join us in Vegas October 13th-18th at DMA2012? Register now and join 10,000 others at the largest assembly of professional marketers in the world!

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