Why you Shouldn’t Bail on Conventional Mail

Think we live in a post post world? Convinced you need digital communications to drive digital behaviors? Boy, do we have news for you! Conventional postal delivery services aren’t becoming obsolete- in fact, the postal industry reports that mail has an ever-important and ongoing role to play in effective direct marketing integrated communications. Tune-in here as DMA2012 speaker Mark Harrison, Head of Markets for the International Post Corporation in Belgium, debunks some of the most common mail myths out there. Then join him at DMA2012 during our Ask-the-Experts Roundtables, where he’ll share case studies from Europe and beyond that highlight the creative power of mail when it comes to engaging your customers. Register for DMA2012 HERE and receive $250 off using exclusive blog code AN508!

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