Tom Young, Executive Vice President at KBM Group, knows a thing or two about integrated data management. Not too familiar with the subject? It’s a good thing you’re coming to DMA2012! On 10/16, as part of our Data, Measurement, & Attribution track, Tom will join a panel on Integrated Data Management as a Customer Engagement Engine– where you’ll learn what that means exactly and why it’s so important for your business. If you’re overwhelmed by how to manage the consumers who are engaging with your brand at many different touch points, or confused by the notion of the “whole consumer,” the clip above is for you. Get your answers and a whole lot more out of DMA2012– use blog code AN508 on our registration page and get $250 off!