Don’t be fooled by the dim lighting in this clip- there’s nothing dim or dull about it. Matt Witter, VP of Account Services at Hacker Group, talks here about his upcoming session at DMA2012, Key Considerations for Embracing Customer-Centric Marketing. When brands fail to embrace this type of marketing, Matt says they run the risk of being unable to acquire new customers or, just as bad, losing the customers they already have. What can attendees expect to take away from the session? A whole lot, including insight into new ways to segment a prospect database and how predictive modeling based on consumer preference can affect results. Watch the clip to find out more, and then hear Matt cover the topics of interest to you on Wednesday, 10/17 at DMA2012. Register here and enter exclusive blog code AN508 to receive $250 off!