Have you read it yet? The Loyalty Leap: Turning Customer Information into Customer Intimacy by Bryan Pearson, President of LoyaltyOne. If you haven’t, now’s the time! Check out The Loyalty Leap Press Release , which highlights just how much acclaim Bryan’s work has received- No. 5 on the New York Times non-fiction best-seller list and No. 2 on the Wall Street Journal’s hardcover business book list- and that’s not all! The “About Bryan” section is great for anyone attending his sessions at DMA2012 on Tuesday, 10/16: Customer Data: Privacy, Profit and the New Paradigm as part of our Thought Leadership Series, and Loyalty Leaders Tell All: Building Customer Intimacy with Relevancy, as part of our Retention & Loyalty track.
So what are you waiting for? Run down to B&N and pick up a copy, download it on your Kindle, do whatever you have to get your hands on this book! And register for DMA2012 now to receive $250 off using exclusive blog code AN508- see you in Vegas soon!